A “logline” is a movie’s concept boiled down to one or two sentences:
*On his deathbed, a father tells the story of his life the way he remembers it: full of wild, impossible exaggerations. His grown son tries to separate the truth from the fantasy before it’s too late.*
A “tagline” is a short, clever one-off found on a movie’s poster:
*An adventure as big as life itself.*
A logline can be thought of as the shortest possible pitch of a movie — what a writer could use to sell an idea to a buyer in just a sentence or two. Taglines are used by marketing departments to sell movies to audiences.
* [Writing loglines for a comedy](http://johnaugust.com/2005/writing-loglines-for-a-comedy “Writing loglines for a comedy”)
* [How to logline a dual-plot story](http://johnaugust.com/2010/how-to-logline-a-dual-plot-story “How to logline a dual-plot story”)
* [New Charlie posters up](http://johnaugust.com/2005/new-charlie-posters-up “New Charlie posters up”)